How we build a creator army for your app.
we run paid creator campaigns across tiktok, instagram, and youtube. 8,000+ creators, all paid per actual views earned. you bring the app. we handle everything else.
you pay per 1,000 views. we do this for consumer apps: figure out a content style for your app, put it in front of the right creators, and pay per 1,000 views. they post from their own pages so it looks organic, because it is. we test what works and cut what doesn’t.
what actually happens, in order
four steps. the first one is the one that decides whether the other three matter.
figuring out the content style for your app
before we recruit anyone or build anything, we need to figure out what format is actually going to perform for your specific app. this is genuinely the most important part of the whole process. you can have a solid budget and great creators and still get nothing if the content style is wrong.
we look at what’s already going viral in your niche, research what other apps in your category are doing, and come up with 1–3 formats worth testing first. if you already have a direction in mind or have seen something work, that helps. if not, figuring that out is part of what we do before anything else starts.
recruiting creators for your app
once we have a content style, we post the campaign in the network. creators apply, we vet them, and accept the ones who have a realistic shot at getting real views. they create new pages for the campaign, optimized to look like actual people posting about your app because they use it, not because they’re running an ad.
then we write the brief: what the content should look like, what it should communicate, what to avoid. and we configure the economics:
- RPM: what a creator earns per 1,000 views
- minimum views: the floor before a post qualifies at all
- max payout per post: so no single video takes the whole budget
- tier 1 threshold: how much of the audience has to be in the countries where your app actually monetizes
posts go live, everything gets verified before anyone gets paid
every post goes through a check before it touches the budget. we verify tier 1 audience (minimum 40% US, UK, CA, AU), check for fake or botted views, and review whether the post actually followed the brief and represented the app the right way.
and we don’t take the creator’s word for any of it. creators sign up with their actual tiktok accounts and submit posts directly through tiktok, into the platform. we have direct api access to their analytics, so demographics are tracked automatically and botted posts get flagged automatically. no screenshots, no stats page someone cropped, no “trust me”.
the data cannot be faked by the clippers. it comes from tiktok itself. they pick the post from their own account inside our dashboard, and the views and the audience country split come back from the platform, not from them. that’s the whole reason the 40% tier 1 rule is enforceable instead of aspirational.
posts that don’t hit the tier 1 threshold don’t get cut entirely. they get a proportional paycut based on how far off they were.
this keeps the budget going to content that actually reaches an audience worth paying for, and it gives creators a real incentive to care about who’s watching, not just how many. creators get paid 7 days after posting, based only on the views the post earned in those first 7 days.
you watch everything in real time
full dashboard access from day one, the one at the top of this page. every submission, approval, rejection, demographics check and payout, visible live as it happens. daily or weekly reports on top, depending on how fast the campaign is moving.
previous work
every number here is what the campaign actually did, and every one of these is a consumer app. the live ones are read straight off the same dashboard the client sees.
Menace AI came in with a $4k budget at a $0.5 RPM for text prank content. the payment terms were lower than most other campaigns running the same format, so attracting strong creators was going to be difficult.
so we built them a tool instead of arguing about the rate. an iMessage simulator that almost makes the full video. creators originally had to use two iPhones and text themselves to produce this style of content. the tool cut production time down significantly, which made the campaign attractive even at a lower rate. the effort-to-earnings ratio was still solid.
so far we’ve got them 28M views at a $0.23 eCPM. they were only expecting 8M when the campaign started. they spent $3k before the first refill came in and renewed the service with another $4k.
the tool itself
write the script, who says what, and watch it type itself out in the thread automatically, keyboard and all. this is the real tool's own interface.
Enter adds a row and flips the sender, Cmd or Ctrl plus Enter keeps it. Drag the handles to reorder. Paste several lines at once to replace the whole script.
WinLife
Tiktok slideshow campaign, ran from early may.
slideshow campaign at $0.50 RPM with a $300 cap per post. it ran from early may, and has done 4.22M views across 356 approved posts from 38 creators on $1,610 of creator spend, a $0.38 effective CPM.
it’s worth showing precisely because it’s an ordinary campaign rather than an outlier. 427 posts were submitted and 356 were approved. the other 71 didn’t clear the demographics or bot checks, so they were never paid for, which is the part of the model that only shows up when you look at a full campaign rather than a highlight.
real posts from the campaign
three approved submissions, straight off the campaign.
AcneTrack
AI skin-scanning app. You photograph your face and it scores and tracks your acne over time.
the newest campaign, and the clearest example of what happens when the content style is right. it went live on july 8th. three weeks later it had done 6.17 million views.
the format is a tiktok slideshow: a creator’s own before/after acne photos, scored by the app. it’s a post that already performs organically in the skincare niche, which is exactly the point. nobody scrolls past it thinking “ad”. we run it in english at $0.50 RPM and german at $0.65, with a $400 cap per post so one runaway video can’t take the whole budget.
51 creators on the roster, 176 posts submitted, 150 approved. still running.
real posts from the campaign
three approved submissions, in the same player the client sees them in. arrows to move through the slides, speaker for the sound.
how the creators make them
they don't shoot any of this. the character, her photos and the slides all come out of our own tool.
arrows, or tap the sides. the speaker turns the sound on.
the creators don’t hand-make these. the whole post, character and all, comes out of our own tool.
a creator writes out who she is in a few lines. no model, no photoshoot, no camera.
the tool builds her base photos off that description, plus a profile picture for the account she posts from.
one click lays the post out: the hook, the close-ups, and the CTA slide with the app screenshot at the end. captions are placed for them.
the tool itself sits behind a login, so there’s nothing to embed here. what you’re looking at instead is the output: a real post from the creator who puts up the most consistent numbers on this campaign, 372K views on this one, the same slides that went out on tiktok.
the actual builder, mid-project: her photo library on the left, the slideshow on the right, the app screenshot slide built in.
large-scale distribution campaign for Masculinity. total campaign spend across both cycles was roughly $5.5k, for 70M views and 40,000 installs.
we ran multiple formats across the campaign: standard looksmaxxing content, spanish-language content, slideshows, and two different video styles simultaneously. some performed, some didn’t, but finding the formats that worked is what pushed the numbers that high.
the campaign eventually ended because the niche became difficult to scale profitably, not because the content stopped working.
FreeNotes
visit ↗AI note-taking app, currently doing 500k downloads and $400k revenue a month worldwide.
tiktok slideshows. 6.4M views on about $2.5k spent, and that’s where the campaign ended.
the app is built for ipad, but most of the tiktok traffic watching the content was on iphone. the views never converted at a rate that justified pushing more budget in, even with the content itself working the way it was supposed to.
the creators here are study accounts rather than tech accounts. the app shows up as the thing that made the notes, not as the subject of the video.
real posts from the campaign
three approved submissions, straight off the campaign.
multiple other clipping agencies turned this one down. the content style was considered too niche to get views, which meant most creators wouldn’t bother joining.
we went ahead with it anyway and got 4.2M views on roughly $1k of creator spend, through meme content across youtube, instagram and tiktok.
“hard to make content for” usually just means nobody has found the format yet. that’s step one of every campaign we run.
three packages, one service
same service across all three. a bigger budget means more creators, more volume, more exposure.
the creator budget is always fully refundable at any point if you decide to stop. all packages are upfront.
here’s what you get
- content style research and brief writing before the campaign starts
- creator recruitment and vetting specific to your niche
- full campaign setup: RPM, post caps, tier 1 requirements, minimum view thresholds
- 1:1 creator coaching throughout: calls, video tutorials, format feedback. the quality of what comes in is directly tied to how well we coach, so this gets real attention
- if your campaign needs it, we build custom tools for the creators (like we did for Menace and AcneTrack). it makes your campaign easier to make content for than everyone else’s, which is how you get the good creators
- demographics verification and anti-botting checks on every submission before any payout processes
- market research and content iteration while the campaign runs. if a format isn’t getting results, we pivot
- full transparency dashboard with live spend, submissions, individual creator stats and demographics data
- daily or weekly reports depending on how fast the campaign is moving
- ongoing creator outreach and acquisition so the roster grows while the campaign runs
why there's a minimum
good creators check the terms before joining. a low budget means that if two people go viral, everyone else earns almost nothing for the effort. same with a low RPM or a tight per-post cap. if someone can hit 3M views but max out at $200, they’ll pick a different campaign. the minimum exists so yours is worth joining for people who actually get results.
how the RPM is decided
figured out together, based on the content style, the complexity of making it, your conversion rate, and how competitive your app’s niche is for creators.
on expected views
$1 RPM on a $4k budget projects around 4M views on paper. in practice it usually comes out higher. the per-post cap spreads the budget across many creators instead of one lucky viral video, and the tier 1 paycuts keep spend going toward quality traffic.
common questions
no, that's the whole point. sharing what's working on your end (conversions, revenue, what's performing) helps us shift the campaign toward it faster. you get full dashboard access either way.
because we don't take the creator's word for it. creators connect their actual tiktok accounts and submit posts through tiktok itself, so we read the analytics straight off the platform's api: views, audience country split, the lot. a clipper cannot edit those numbers, screenshot around them, or send us a different post than the one they ran. on top of that every submission is manually verified before payout: fake engagement checks, botted view detection, the whole thing. the 40% tier 1 requirement filters most low-quality traffic by default, and the paycut system keeps creators financially motivated to target real audiences.
almost always a brief or content style problem. wrong hook, creators given too much freedom and not enough direction, and results are bad regardless of volume. the brief is where most campaigns fail, and it's what we put the most work into before anything goes live.
yes. apps, individual creators, brands. if there's a product or person that needs distribution, the model applies.
mainly TikTok and Instagram Reels. YouTube Shorts depending on the content style.
yes, we're expanding into that. if it's relevant, let's talk.
tell us what you’re selling and we’ll tell you the format.
dm me and we’ll talk it through. no deck.